Chicago, IL – In a desperate effort to promote his upcoming physics-based iPhone game, Collider, game designer Dan Russell-Pinson launched a risky and expensive promotional campaign involving skywriting the name of his game over the skies of Chicago. It was a beautiful, crisp day and all signs were “Go” for takeoff.
As a crowd in downtown Chicago slowly assembled to see what the commotion was all about, it became clear that something was terribly wrong.
“Why would anybody want a colander for their iPhone?” asked an obviously confused onlooker. “Wow, I guess there is an app for everything…”
Apparently, there was miscommunication between Russell-Pinson and the pilot of the skywriting plane. The message, which was supposed to read “Collider for iPhone”, ended up coming out as “Colander 4 iPhone”. This put the clearly distressed game designer in the unfortunate position of being thousands of dollars in the hole before the game has even been released.
Russell-Pinson was not available for comment.